The COVID-19 pandemic has affected many industries worldwide, but the technology industry has been one of those that has probably had the most to gain. Many people have invested in new phones, tablets and computers to adapt to global restrictions, and Apple demonstrates after the latest quarterly report how much sales of smartphones, tablets and PCs have increased. For the second fiscal quarter of 2021, Apple recorded a 54% increase in revenue over the same period last year.
The iPhone accounts for half of Apple’s revenue
According to the company’s financial reports for January-March 2021, Apple reports revenues of $ 89.6 billion. Of all this, smartphones in the iPhone range accounted for the largest share of revenue, ie 47.94 billion, an increase of 65.5% over the same period in 2020, when Apple received only 28.96 billion from sales of phones. Of course, last year during this period the pandemic was just beginning, but Apple was enjoying great success with the new iPhone 11 series.
The increase in iPhone sales can be influenced by several factors. Many users probably expected a bigger upgrade with a new design, while others wanted to buy a better pandemic phone to better suit the new use cases: a better camera for video calling, screen higher, etc. They were also the first Apple phones to be equipped with 5G, which could influence purchasing decisions for some users.
Tim Cook, Apple’s CEO, says that the iPhone 12 is the best-selling model, but the Pro variants also sell very well:
“IPhone 12 is the most popular, but we also recorded very good sales in the Pro part of the family. Thus, the revenue we see is due to both the increase in units sold and the increase in revenue per unit. ”
The tablets enjoyed a huge increase
iPad, a series of products that did not enjoy great success in the market, this category of products becoming a niche over time, recorded the highest percentage increase for Apple. Tablets brought 79% more money in Q2 2021 compared to 2020, from 4.37 to 7.81 billion dollars.
Services also increased by 26.6% from 13.35 billion to 16.9 billion, but this was probably a consequence of the launch of new products such as Fitness +, as well as the consolidation of existing ones with extra content. Accessories are also up 24.8%. This includes AirPods, Apple Watch and other accessories such as HomePod speakers.
Apple’s profit for this quarter is $ 23.63 billion, more than double what it was in the same period last year (11.25 billion).