Eileen Cure, an adviser affiliated with LPL Financial, is blasting allegations of racism after viral TikTok videos surfaced of her allegedly telling employees she will not interview Black job applicants.
In a statement sent to InvestmentNews, Cure called the TikTok videos “false and defamatory” and said the allegations spurred threats of violence and bodily harm against her and her staff.
“The entirety of this situation is based upon a TikTok video published by an unrelated individual without press credentials or affiliations using an unauthenticated photo of an alleged internal office chat without validation or context of any content. This published photo and along with subsequent related false and defamatory materials and statements, which have incited false commentary and threats of violence and bodily harm toward me and my staff and acts which are being investigated as criminal in nature, are being publicized on a social media platform by a third party who is not related or in any way affiliated with me or my office.
“Additional third parties who are utilizing these TikTok posts for further publication appear to be doing so without further investigation or validation,” Cure continued. “In response to this situation, I have taken all necessary action to protect the safety and security of employees, clients, and parties related to my business.”
Cure, president of Cure and Associates, a registered broker and adviser in Nederland, Texas, was the subject of the viral video after one of her staff members allegedly forwarded screenshots of Skype messages to Denise Bradley, who goes by the TikTok handle auntkaren0 and has more than 1 million followers.
Bradley posted a series of videos regarding Cure’s alleged discriminatory hiring practices, which shows Skype messages from Cure saying to her staff after interviewing a Black job applicant: “I specifically said no blacks.”
“I have taken steps to confirm that race never has and will not be a factor in hiring decisions at my firm,” Cure said in the statement. “I am committed to continuing to ensure that my firm and other business interests will not tolerate incitement of violence, judgment before due process, or discrimination or harassment of individuals with regard to race, color, religion, national origin, sex, age, disability, veteran status, or on the basis of any other legally protected status or characteristic.”
LPL Financial is slated to come to a decision this week about Cure’s status with the firm, according to an LPL spokesperson.
“We have seen the video alleging discriminatory comments by Ms. Cure and are deeply concerned by the statements attributed to her,” said the spokesperson. “We immediately launched an internal investigation to review the matter and a decision is forthcoming this week regarding Ms. Cure’s relationship with the firm. We will not tolerate discrimination of any kind in our LPL community.”
Bradley also posted TikTok videos showing alleged Skype messages from Cure saying she is meeting with attorneys to have the TikTok account shut down. Bradley also posted Skype messages that claim several employees at Cure’s firm have resigned following the racism allegations, which were originally reported by the trade publication Financial Planning.
Bradley did not immediately respond to a request for comment.
In a third TikTok video update posted Tuesday, Bradley shared more Skype messages from Cure allegedly telling her staff that she won’t give references to staff members that resign.
This is a developing story and will be updated with additional information as needed.
The post LPL adviser challenges ‘defamatory’ TikTok allegations of racism appeared first on InvestmentNews.
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