If you usually browse Instagram stories, then you should know how WhatsApp will add those ads in its ‘Stories’ feature. Over the last few months, WhatsApp has launched a bunch of useful features to the app, thus keeping the app in the top messaging platforms in the world.
While we are all waiting for Dark Mode and those self-destructing messages, it seems that the Facebook-owned company focuses on getting some cash through advertisements on its messaging app.
Monetizing WhatsApp Through Ads
We’re not surprised, though. The company did announce its plans back in 2019 at the Facebook Marketing Summit (FMC), saying they plan to roll out ads under the ‘Status’ feature in the app. WhatsApp vice president Chris Daniels stated earlier this year that they will use ads as the primary monetization mode:
“We are going to be putting ads in ‘Status.’ That is going to be primary monetization mode for the company as well as an opportunity for businesses to reach people on WhatsApp.”
How Will Ads Show Up in ‘Status’?
When you begin browsing your friends’ status updates, you will see ads in between the statuses. If you’re interested in a certain ad, you can swipe up to learn more about the products or services offered. These ads are said to be based on what users suggest they’re interested in.
The ‘Status’ section only stays on for 24 hours, showing photos, videos or text messages, and then they will disappear.
As for the advertisers, they will keep their contact details and profile photo is hidden to have their privacy protected. Users will only be able to see the name of the advertiser.
Both WhatsApp for Android and iOS will come with ads. The company has yet to announce when ads will roll out to ‘Status’.
WhatsApp Users Are Fuming, Warning they would Delete the App When Ads Roll Out
As you can imagine, users are not happy to hear about ads coming to the messaging app. On Twitter, WABetaInfo asked users in a poll if they would continue using the app with ads or not.
The great majority of users stated they are not happy about the introduction of ads, while others said they would delete the app when ads come to WhatsApp and switch to Telegram. Would you do the same? Let us know in the comment section below.