Walmart still sells plenty of Roku TVs, but the brand most shoppers walk in for is no longer the one to buy. onn, Walmart’s own label, has moved nearly its entire new lineup to Google TV. The Roku shelf at Walmart now belongs to TCL, Hisense, Philips, and Roku’s own televisions.
Every figure below came off Walmart.com on 24 August 2026 with a Sacramento, California store selected. Walmart prices swing by store and by week, so read them as tiers.
The software is identical across all of them. A $138 Hisense and a $1,349.99 Roku Pro boot the same home screen and take the same updates, which is why our breakdown of what Roku OS actually controls on a TV matters more than the badge on the bezel.
What onn still has running Roku OS
Two onn sets are left. The onn 70″ 4K UHD Roku Smart Television (100012588) lists at $328, and the onn 32″ 1080p Building Block Roku TV runs $138 in green, gray or white.
Anything newer wearing the onn badge runs Google TV or is Powered by VIZIO. The 55-inch onn QLED sits at $248, the 65-inch at $358, the Fresco art-frame model at $548.
The boxes look nearly the same on the shelf, so check the OS on the sticker. Check which remote is inside too, because the onn Roku TV remote is a different part from the Google TV version.
TCL and Hisense carry the real Roku volume
| Model | Size and panel | Price |
|---|---|---|
| Hisense 40H4030F1 | 40″ FHD LED | $138 |
| TCL 32Q32L (2026) | 32″ FHD QLED | $149.99 |
| Hisense 43QD40R (2026) | 43″ FHD Hi-QLED | $158 |
| TCL 55S41BR | 55″ 4K LED | $218 |
| Hisense 65R6E4 | 65″ 4K LED | $338 |
| TCL 75S41R | 75″ 4K LED | $438 |
| Hisense 70R6E4 | 70″ 4K LED | $448 |
| TCL 85Q6LR (2026) | 85″ 4K QLED | $749.99 |
Hisense sells its Roku sets as the R6 series at 50, 58, 65 and 70 inches, from $228 to $448. TCL splits its catalogue: the S55LR and S4 lines are Roku, while its Q series QLED sets at similar money run Google TV.
Philips is the quiet fourth option. The Philips 60PQL7656/F7, a 60-inch QLED Roku TV, lists at $248.
Roku’s own TVs sit on the same aisle
The Select Series starts at $199.99 for the 43-inch 4K and $299.99 for the 50-inch QLED. The Plus Series 55-inch QLED mini-LED runs $378, and the Pro Series reaches $698 at 55 inches and $1,349.99 at 75 inches.
What the extra money buys is backlight and remote. Select ships the standard Voice Remote, Plus gets the Enhanced version, Pro adds the backlit Pro, and our guide to Roku remote models lays those out side by side.
Which one belongs in the cart
For a second-room set under $250, the Hisense R6 at 50 or 58 inches is the safe buy. Nothing about it is exciting, and it has been on shelves long enough that the firmware quirks are known.
For a main room, compare the Hisense 65R6E4 at $338 against the TCL 75S41R at $438 by wall space rather than spec sheet. Both are edge-lit LED, so neither holds black levels in a dark room. If that bothers you, the Roku Plus 55-inch at $378 is the cheapest mini-LED backlight Walmart carries.
Does Walmart still sell onn Roku TVs?
Yes, two: the 70-inch 4K model 100012588 at $328 and the 32-inch Building Block set at $138. Every other current onn television runs Google TV or is Powered by VIZIO.
Is the Roku software different on a cheaper brand?
No. The OS, the app catalogue and the update schedule match across brands. What changes is the panel, the backlight and the remote in the box.
Can I buy Roku’s own Plus and Pro TVs at Walmart?
Yes. Walmart lists Select, Plus and Pro alongside the partner brands, from $199.99 for a 43-inch Select to $1,349.99 for a 75-inch Pro.
